Search results for "media concept"

Suomalainen aikakauslehti, lukijan tarpeet ja mediamurros

2016

This thesis discusses commercial Finnish magazines in the midst of media disruption. First, this research clarifies what has been the core content of printed magazines. Then this study focuses on finding out what kind of reader needs the producers of these magazines tried to satisfy. The purpose of this study is to discuss, whether the core content of magazines and the methods of satisfying the readers’ needs could be transferred to the digital media environment and in what way. The theoretical framework of this study is the notion of media concept. It allows viewing magazines as a vast whole and demonstrates a relationship between content and the audience’s needs. In addition, this study u…